All Products

The All products page lists products appearing in AI-generated shopping answers to your tracked prompts, including your products and those from competing brands. If you’ve uploaded a product catalog, you’ll also see your uploaded products, including those that haven’t appeared in AI answers. Use this page to understand which products AI platforms recommend, how they perform, and which products may need attention.

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Viewing all products

Go to Shopping > All products. Use the category tree on the left to browse products by category, or search for a specific product. For each product, you’ll see:

• Brand: The brand associated with the product.
• Shopping visibility: How frequently the product appears in shopping answers.
• Buy link %: The product’s share of buy links.
• Avg. shopping rank: Its average position in shopping results.
• Answers: The number of AI-generated answers containing the product.
• Merchants: Retailers AI platforms link to as places to buy the product.

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Product details

Click any product to open its detailed breakdown in a side panel. The panel contains five tabs:

• Overview: View the product’s Shopping visibility, Citation share, Direct buy link %, and Average price, along with performance trends. You can also see the product images displayed by AI platforms, with the most frequently shown image identified.
• Prompts: See which tracked prompts generated answers containing the product.
• Merchants: View the merchants AI platforms link to for the product.
• Competitors: See competing products appearing in the same answers.
• Cited sources: View the webpages AI platforms cited when recommending the product.

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How to use All Products

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Identify missing products

If you’ve uploaded a catalog, review products that aren’t appearing in AI-generated answers. First, check whether your tracked prompts cover those products or their categories. If not, add relevant prompts to start measuring their visibility.

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Investigate falling products

Look for products losing shopping visibility. See which competing products appear alongside them, then compare their product pages, information, and positioning with yours.

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Improve direct buy link performance

If your products are recommended but buy links frequently lead to third-party retailers, review your product pages. Make sure product information, structured data, pricing, and stock availability are accurate and up to date.

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Learn from your strongest products

Identify your best-performing products and review the questions where they’re recommended. Use those findings to improve product pages for items that aren’t performing as well. Updating your product content doesn’t guarantee that AI platforms will recommend it. Continue monitoring your Shopping metrics to evaluate changes over time.

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