Social Media Citations

Social Media Citations shows Reddit threads, YouTube videos, and LinkedIn posts or articles cited in AI-generated answers to your tracked prompts. See which content AI platforms cite, how often it appears, and whether it mentions your brand or competitors. Use these insights to understand which conversations and creators influence AI answers, identify gaps in your visibility, and decide where to engage.

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Where to find Social Media Citations

Go to Visibility > Citations > Social media. Select Reddit, YouTube, or LinkedIn from the tabs at the top. Each platform offers two views: one for individual pieces of content and another for the communities, channels, or creators that published them.

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Filters and table controls

• Date and vs: Select a reporting period and, optionally, a comparison period.
• Markets, Topic, and Prompt type: Focus on the prompts and audiences you want to analyze.
• Add filter: Apply additional conditions to narrow your results.

Above each table, use Search to find specific items, the columns button to show or hide fields, and the download button to export the data.

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Understanding the shared metrics

• Citation share: The share of citations attributed to an item or source in the selected view.
• Citing answers: The number of AI-generated answers that cited the content.

Use these metrics alongside brand and competitor mentions to identify content that AI platforms reference frequently, especially where your brand is absent.

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Reddit citations

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Threads

The Threads view lists Reddit threads cited in AI-generated answers to your tracked prompts. Along with citation metrics, you can see:

• Thread status: Whether the thread is open for replies. Archived or locked threads cannot receive new replies.
• Subreddit: The community where the thread was posted.
• Upvotes and Comments: Engagement recorded when the thread was last checked.
• Posted on: The thread’s publication date.

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Subreddits

The Subreddits view groups cited threads by community. It shows each subreddit’s citation share, citing answers, number of cited threads (Threads), and member count (Members). Tip: Look for frequently cited, open threads that discuss your category but do not mention your brand. If you can add something useful, consider joining the discussion.

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YouTube citations

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Videos

The Videos view lists YouTube videos cited by AI platforms, including content from your channel, competitors, and independent creators. Along with citation metrics, you can see:

• Channel: The channel that published the video.
• Views and Likes: Engagement recorded when the video was last checked.
• Published on: The video’s publication date.
• Video mentions you: Whether your brand appears in the video’s title or description.

Click a video to view more details, including channel subscribers, video views, its overall citation rate, and the prompts for which it was cited.

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Channels

The Channels view groups cited videos by channel. It shows citation share, citing answers, the number of cited videos (Videos), and subscribers (Subscribers).

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LinkedIn citations

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Posts

The Posts view lists LinkedIn posts and articles cited in AI-generated answers. Along with citation metrics, you can see:

• Type: Whether the content is a post or a long-form article.
• Author: The person or company that published it.
• Reactions and Comments: Engagement on the post or article.
• Published on: The publication date.

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Creators

The Creators view groups cited content by author, including people and companies. It shows creator type, citation share, citing answers, number of cited posts (Posts), and followers (Followers). This helps you identify creators whose content appears in AI answers, rather than ranking creators by audience size alone. If no LinkedIn content has been cited for your tracked prompts, this tab will remain empty until relevant citations are found.

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How to use Social Media Citations

Start by sorting by Citation share to find the content and sources cited most often. Then review brand and competitor mentions to see where you’re represented and where you’re missing.

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Reddit

• Find open, frequently cited threads where competitors are discussed but your brand is absent. Reply only when you have relevant information to contribute.
• Explore Subreddits with multiple cited threads to identify communities worth participating in consistently.
• Use questions and objections from popular discussions to inform your content and tracked prompts.
• Where a cited thread contains outdated information about your brand, share an accurate correction if replies are allowed.

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YouTube

• Review frequently cited videos to understand which topics and formats AI platforms are referencing.
• Identify channels with multiple cited videos as potential partners for reviews, interviews, or collaborations.
• Use relevant video topics to guide your own content planning.

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LinkedIn

• Explore Creators to find people and companies whose content is cited often. Consider relevant collaborations or contributions.
• Join existing conversations when you can add useful context, particularly where your brand or category is being discussed.
• Use frequently cited topics to inform posts from your company’s subject-matter experts.

You can also select Track on an individual item to follow it over time. Participating in a discussion or publishing related content does not guarantee that AI platforms will cite it.