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The Competitors page compares how AI platforms describe your brand and competing brands. Use it to compare sentiment scores, identify competitors receiving more positive or negative sentiment, and understand which themes contribute to those differences. Go to Sentiment > Competitors to view your competitive sentiment performance. Screenshot 2026 11 04 At 12 46 37 PM

Core Components

1. Most Positive and Most Negative Competitors

Screenshot 2026 11 05 At 10 32 49 AM These summary cards identify:
  • Most positive competitor: The competitor with the lowest percentage of negative sentiment.
  • Most negative competitor: The competitor with the highest percentage of negative sentiment.
Each card also displays the percentage of negative sentiment and the number of answers analyzed. Use these metrics to identify which competitors receive more favorable or unfavorable descriptions across AI-generated answers.
Screenshot 2026 11 04 At 12 47 19 PM Compare sentiment scores for your brand and competitors over time. Switch between daily, weekly, and monthly views to see how sentiment changes. Use the chart to identify shifts in brand perception and compare how sentiment evolves across competing brands.

3. Competitive Leaderboard

The leaderboard ranks your brand and competitors by sentiment score. Use it to understand where your brand stands relative to competing brands and identify those receiving more favorable sentiment. Screenshot 2026 11 04 At 12 47 53 PM

4. Your Sentiment vs. Competitors by Theme

Compare your sentiment score with competitors across individual themes. This helps identify areas where your brand receives more positive or negative sentiment than competing brands. Screenshot 2026 11 04 At 12 48 20 PM Look for themes where your brand scores lower than competitors to identify potential areas for improvement.

5. Keyword Sentiment by Competitor

Screenshot 2026 11 05 At 10 24 25 AM Review the most frequently mentioned positive and negative sentiment keywords associated with each competing brand. Use these keywords to understand competitor strengths, recurring concerns, and opportunities to differentiate your brand.

How to Use Competitor Sentiment

  • Compare sentiment scores: Understand how your brand performs relative to competitors.
  • Identify competitive strengths: Find themes where your brand receives more favorable sentiment.
  • Investigate competitor weaknesses: Review recurring negative keywords associated with competing brands to identify potential positioning opportunities.
  • Track changes: Monitor how competitive sentiment evolves over time.

FAQs

What’s the difference between the most positive competitor and the competitive leaderboard?

The Most positive competitor is identified by the lowest percentage of negative sentiment. The Competitive Leaderboard ranks brands by their overall sentiment scores. These metrics measure different aspects of sentiment, so the rankings may differ.

Can I compare sentiment across individual themes?

Yes. Use Your Sentiment vs. Competitors by Theme to compare how AI platforms describe your brand and competitors across different themes.

Can I track changes in competitor sentiment?

Yes. Use Competitive Sentiment Trends to compare sentiment over time and identify changes across competing brands.
Sentiment: Platforms Prompts