Overview
The Platforms page compares how different AI platforms describe your brand. It shows which platforms generate the most positive and negative sentiment, helping you identify differences in perception across platforms such as ChatGPT, Gemini, Perplexity, and Microsoft Copilot. Go to Sentiment > Platforms to view your platform-level sentiment performance.
Core Components
1. Most Positive Platform
Shows the AI platform with the lowest percentage of negative sentiment in answers mentioning your brand. The card also displays the percentage of negative sentiment and the number of answers analyzed.2. Most Negative Platform
Shows the AI platform with the highest percentage of negative sentiment. The card also displays the percentage of negative sentiment and the number of answers analyzed.3. Sentiment Distribution Across Platforms
This chart compares positive and negative sentiment across AI platforms. Each platform has its own sentiment distribution, helping you identify where your brand is described more positively or negatively.
4. Keyword Sentiment Across Platforms
This table shows the top positive and negative keywords associated with your brand on each AI platform. For each platform, you can see the specific terms and phrases used, along with their mention counts. Use this table to identify whether a negative keyword appears across multiple platforms or is concentrated on one.
How to Use This Data
- Compare platforms: Identify where your brand receives the most positive and negative keywords.
- Review sentiment distribution: Check whether negative sentiment is concentrated on particular platforms.
- Investigate keywords: Review the terms and phrases most frequently associated with your brand on each platform.
- Identify recurring concerns: Determine whether the same negative keywords appear across multiple platforms.
- Monitor changes: Track sentiment over time to see how your brand’s representation evolves.
Sentiment: Themes and Keywords Sentiment: Competitors