The shape of the task decides the route
One artifact goes to the specialist that owns it. A list of artifacts, or a job that needs research first, goes to the CMO.
The whole routing rule. One artifact, or a list.
Similar tasks can belong to different agents
The CMO is the safe choice when you’re unsure
Going straight to a specialist is faster when the job really is one artifact. The CMO is the default assignee on a new task, so leaving it unchanged is safe. The CMO doesn’t do the work itself. It plans the job and delegates each part. That takes a little time, which is the cost of over-delegating. Under-delegating means a specialist starts without the research it needed. Teams already work this way. The SEO person writes the brief, then the content person picks it up.A wrong assignment costs little
Nothing is lost when you choose the wrong agent. You can reassign the task as soon as the mismatch is clear. If a specialist has already started, the CMO can pick up the work. It then plans and routes the remaining parts.What’s next
Writing good tasks
Learn how much context to give.
The agent team
See what each specialist does.