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Go to Fact check > Overview to see how accurately AI describes your brand. Use the filters at the top to change the date range and comparison period, or to narrow the report by Markets, Topics, and Platform.

Summary Cards

Four cards at the top give you a quick read on accuracy:
  • Accuracy: the share of checked claims that match your facts. Calculated as accurate claims ÷ total claims checked.
  • Total claims: claims AI made about your brand that were checked against your facts. Each claim counts once, however many answers repeat it.
  • Inaccuracies: claims that contradict your facts.
  • Pages driving inaccuracies: how many cited pages contain claims that contradict your facts, split into pages you own and pages that need outreach.
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Tip: Each card shows the change from the previous period, so you can see whether your fixes are working. Click on metrics in blue to dig deeper into the data.

Accuracy Trend

A line chart of your accuracy over time. Switch between views using the dropdown above the chart, and turn on Previous period to compare against the period before. Image

Inaccurate Sources Breakdown

Shows where inaccurate citations come from: Your brand, Competitor, Third party websites, or Social & Forums. Click Fix issues to start correcting them. Image How to use it
  • A large Your brand share means your own pages carry outdated or unclear information. Start here, since these are the fastest to fix.
  • A large Third party or Social & Forums share means you’ll need outreach to the site owners or community.

Claims by Topic

Shows the Accuracy and number of Inaccuracies for each topic you track. Accuracy here is calculated for that topic only, not your whole brand. Click the inaccuracy number to see inaccurate claims by topic. Image

Top Inaccuracies Mentioned Across AI Answers

The inaccurate claims that come up most often. For each claim, you’ll see:
  • Your fact: the fact the claim contradicts.
  • Mention count: how many times the claim came up across AI answers. Every repeat counts, including more than once in the same answer.
  • Sources of inaccuracy: how many pages contain the claim.
Click Show all inaccuracies to open the full list. Image

Top Citations With Inaccuracies

The pages that drive the most inaccurate claims about your brand. For each page, you’ll see:
  • Source type: whether the page is yours, a competitor’s, or a third party’s.
  • Inaccuracies: claims on this page that contradict your facts.
  • Answers: how many tracked AI answers cited this page.
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Most Misrepresented Facts

Your facts, ranked by how often AI answers contradict them. Use this to see which parts of your positioning AI gets wrong most. Image

Accuracy Breakdown

Breaks accuracy down by Prompt or by Platform. Switch between the tabs to see which prompts, or which AI platforms, are least accurate about your brand. Image
Action Tip: Prompts and platforms with low accuracy and high answer counts are your biggest risk. Prioritize the sources behind them first.