> ## Documentation Index
> Fetch the complete documentation index at: https://apidocs.writesonic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Business and objectives

> The facts that anchor every task, and the goals the work is measured against.

An agent writing about your company has to know what your company is. Business and Objectives are the two sections that answer that before any task starts.

## Business holds the facts everything else rests on

Business holds the facts that anchor everything else. Its fields include Name, Legal name, Tagline, One line pitch, Founded, Headquarters, Website, Company type, Stage, and a B2B or B2C business model.

Products sit beneath those company details. Each product has a description, category, target user, and key features. Positioning then records your positioning statement, category, and named competitor entries with the differentiator that sets you apart. Those entries stop an agent inventing your differences when it writes a comparison page.

## Objectives records what the work is for

Objectives what you're working toward and how you'll judge the result. You can define a content mission, a content tilt with its unique angle and difference, primary and secondary business objectives, and funnel mapping. The mapping runs stage by stage, including SEE and THINK, with a goal, relevant content types, evaluation metrics, and an optional numeric target for each stage.

## What's next

<CardGroup cols={2}>
  <Card title="Audiences and voices" href="/agents/brand-kit-audiences-voices" icon="users">
    Set who the work addresses and how it sounds.
  </Card>

  <Card title="Content types" href="/agents/brand-kit-content-types" icon="layers">
    Set the shape each deliverable takes.
  </Card>
</CardGroup>